South Willamette Street Improvement Plan

A “road diet” proposal became an emotional focal point for businesses and cyclists. It was critical to recruit and engage balanced participation to provide decision-makers with the full range of concerns and hopes. Meetings with several hundred participants remained civil and productive, and respectfully incorporated views from all users and interests. Working with the City of Eugene, this project applied the principles of Strategic Development of Informed Consent. The project was funded, constructed, and completed in 2021.